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		<lastmod>2023-09-07T22:05:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/outperforming-as-a-brand-making-the-right-investment-in-disruption/</loc>
		<lastmod>2023-09-07T22:05:54+00:00</lastmod>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/brands-and-regulators-rethinking-compliance/</loc>
		<lastmod>2023-09-07T22:05:55+00:00</lastmod>
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	<url>
		<loc>https://www.audacity.co.nz/archive/when-other-brands-attack-5-reasons-to-defend-yourself/</loc>
		<lastmod>2023-09-07T22:05:56+00:00</lastmod>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/brands-and-beliefs-a-short-virtual-coffee-with-tom-asacker/</loc>
		<lastmod>2023-09-07T22:05:57+00:00</lastmod>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/brand-expression-the-fight-against-dullness/</loc>
		<lastmod>2023-09-07T22:05:58+00:00</lastmod>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/telling-the-short-brand-story/</loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/would-you-want-to-sit-next-to-your-own-brand-at-dinner/</loc>
		<lastmod>2023-09-07T22:06:00+00:00</lastmod>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/brand-repositioning-radicalising-your-brand/</loc>
		<lastmod>2023-09-07T22:06:00+00:00</lastmod>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/consumer-motivations-the-7-reasons-we-buy-now/</loc>
		<lastmod>2023-09-07T22:06:01+00:00</lastmod>
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	<url>
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		<lastmod>2023-09-07T22:06:03+00:00</lastmod>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/how-would-you-like-your-brand-story-to-end/</loc>
		<lastmod>2023-09-07T22:06:06+00:00</lastmod>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/brands-in-a-no-attention-economy/</loc>
		<lastmod>2023-09-07T22:06:07+00:00</lastmod>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/whats-the-plural-of-sale/</loc>
		<lastmod>2023-09-07T22:06:09+00:00</lastmod>
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	</url>
	<url>
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		<lastmod>2023-09-07T22:06:10+00:00</lastmod>
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	</url>
	<url>
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		<lastmod>2023-09-07T22:06:12+00:00</lastmod>
	</url>
	<url>
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		<lastmod>2023-09-07T22:06:14+00:00</lastmod>
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	</url>
	<url>
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		<lastmod>2023-09-07T22:06:16+00:00</lastmod>
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	<url>
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		<lastmod>2023-09-07T22:06:17+00:00</lastmod>
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	<url>
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		<lastmod>2023-09-07T22:06:19+00:00</lastmod>
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	<url>
		<loc>https://www.audacity.co.nz/archive/when-brands-attack-12-reasons-to-confront-a-competitor/</loc>
		<lastmod>2023-09-07T22:06:21+00:00</lastmod>
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	</url>
	<url>
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		<lastmod>2023-09-07T22:06:22+00:00</lastmod>
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	<url>
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		<lastmod>2023-09-07T22:06:23+00:00</lastmod>
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	</url>
	<url>
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		<lastmod>2023-09-07T22:06:24+00:00</lastmod>
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	<url>
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		<lastmod>2023-09-07T22:06:25+00:00</lastmod>
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	<url>
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		<lastmod>2023-09-07T22:06:26+00:00</lastmod>
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	<url>
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		<lastmod>2023-09-07T22:06:27+00:00</lastmod>
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	</url>
	<url>
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		<lastmod>2023-09-07T22:06:29+00:00</lastmod>
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	</url>
	<url>
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		<lastmod>2023-09-07T22:06:30+00:00</lastmod>
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	</url>
	<url>
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		<lastmod>2023-09-07T22:06:31+00:00</lastmod>
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	</url>
	<url>
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		<lastmod>2023-09-07T22:06:33+00:00</lastmod>
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	<url>
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		<lastmod>2023-09-07T22:06:35+00:00</lastmod>
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	<url>
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		<lastmod>2023-09-07T22:06:36+00:00</lastmod>
	</url>
	<url>
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		<lastmod>2023-09-07T22:06:56+00:00</lastmod>
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		<lastmod>2023-09-07T22:06:58+00:00</lastmod>
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		<lastmod>2023-09-07T22:06:59+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:00+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:01+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:03+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:04+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:05+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:06+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:09+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:10+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:11+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:15+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:16+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:18+00:00</lastmod>
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		<loc>https://www.audacity.co.nz/archive/the-future-myth/</loc>
		<lastmod>2023-09-07T22:07:19+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:25+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:27+00:00</lastmod>
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		<lastmod>2023-09-07T22:07:28+00:00</lastmod>
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			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2013/01/apple-ipad-3-launch-event1.png?w=525</image:loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/how-do-you-keep-the-magic-7-ways-big-companies-get-it-so-wrong-with-long-term-customers/</loc>
		<lastmod>2023-09-07T22:07:36+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2013/01/corporate-building.png?w=525</image:loc>
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		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2013/01/motivation-map.png?w=525</image:loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-first-thing-to-look-for-in-any-pitch-situation-is-the-intention/</loc>
		<lastmod>2023-09-07T22:07:37+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2013/01/question-the-intention-of-every-pitch1.png?w=399</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/seeing-past-the-problem/</loc>
		<lastmod>2023-09-07T22:07:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/shifting-brand-responsibility/</loc>
		<lastmod>2023-09-07T22:07:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/why-are-you-waiting-for-things-to-improve-10-ways-for-middle-market-brands-to-tackle-austerity-now/</loc>
		<lastmod>2023-09-07T22:07:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/actions-and-reactions-two-very-different-drivers-of-market-agility/</loc>
		<lastmod>2023-09-07T22:07:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/pricing-the-ecosystem/</loc>
		<lastmod>2023-09-07T22:07:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/new-look-for-upheavals/</loc>
		<lastmod>2023-09-07T22:07:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/lessons-from-an-unnoticed-violinist/</loc>
		<lastmod>2023-09-07T22:07:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/from-prussia-with-love/</loc>
		<lastmod>2023-09-07T22:07:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/sustainability-being-good-not-just-doing-good/</loc>
		<lastmod>2023-09-07T22:07:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-strategy-of-radical-beauty/</loc>
		<lastmod>2023-09-07T22:07:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/market-leadership-why-innovation-needs-to-engage-not-just-impress/</loc>
		<lastmod>2023-09-07T22:07:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-death-of-demographics-does-it-matter/</loc>
		<lastmod>2023-09-07T22:07:54+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2012/07/StockSnap_JUC6R3PPLE-e1488678793502.jpg</image:loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/strategy-11-ways-to-purposefully-achieve-growth/</loc>
		<lastmod>2023-09-07T22:07:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-new-role-of-marketing/</loc>
		<lastmod>2023-09-07T22:07:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-great-customer-vanishing-act-what-happens-when-you-cant-track-them/</loc>
		<lastmod>2023-09-07T22:08:00+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2012/06/GZK31VR7LA-e1468790415479.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/does-my-brand-look-big-in-this/</loc>
		<lastmod>2023-09-07T22:08:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/you-have-to-out-in-order-to-est-simple/</loc>
		<lastmod>2023-09-07T22:08:02+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2012/06/pexels-photo-1262302-scaled.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/not-a-problem-success-pivots-on-what-you-solve-not-just-what-you-know/</loc>
		<lastmod>2023-09-07T22:08:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/retail-brands-price-always-has-a-context/</loc>
		<lastmod>2023-09-07T22:08:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/is-the-digital-economy-actually-an-economy-yet/</loc>
		<lastmod>2023-09-07T22:08:07+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2012/06/110822340_0607af9a99.jpg?w=300</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/is-your-brand-ready-for-the-experience-war/</loc>
		<lastmod>2023-09-07T22:08:09+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2012/05/pexels-photo-1058770.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/is-behavioural-change-in-a-corporate-culture-all-about-timing/</loc>
		<lastmod>2023-09-07T22:08:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/out-of-the-blue-moments/</loc>
		<lastmod>2023-09-07T22:08:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/brands-shouldnt-try-to-make-sense/</loc>
		<lastmod>2023-09-07T22:08:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/customer-service-is-worthless/</loc>
		<lastmod>2023-09-07T22:08:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/strategy-why-the-2-is-so-critical/</loc>
		<lastmod>2023-09-07T22:08:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/posting-a-profit/</loc>
		<lastmod>2023-09-07T22:08:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/brands-at-the-speed-of-life/</loc>
		<lastmod>2023-09-07T22:08:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/loyal-to-what-point/</loc>
		<lastmod>2023-09-07T22:08:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/twinkle-twinkle-twinkle/</loc>
		<lastmod>2023-09-07T22:08:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-fall-of-the-wall-between-customers-and-culture/</loc>
		<lastmod>2023-09-07T22:08:22+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2012/04/2D6HOGVCGE-e1468056547657.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/reading-the-minds-of-millions/</loc>
		<lastmod>2023-09-07T22:08:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-business-of-cloning/</loc>
		<lastmod>2023-09-07T22:08:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/highs-and-lows-the-new-value-equation-in-the-social-economy/</loc>
		<lastmod>2023-09-07T22:08:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/always-be-branding/</loc>
		<lastmod>2023-09-07T22:08:27+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2012/03/S62V5LUXPC-e1471817773221.jpg</image:loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-new-take-on-redundancy/</loc>
		<lastmod>2023-09-07T22:08:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/why-women-are-driving-the-rethinking-of-the-sales-model-amongst-other-things/</loc>
		<lastmod>2023-09-07T22:08:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-efficiency-debacle/</loc>
		<lastmod>2023-09-07T22:08:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/article-preview-the-power-of-partiality/</loc>
		<lastmod>2023-09-07T22:08:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/does-sponsorship-actually-work-driving-up-likeability-through-association/</loc>
		<lastmod>2023-09-07T22:08:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/breaking-the-habit-of-dissent/</loc>
		<lastmod>2023-09-07T22:08:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/strategy-or-resource-budget/</loc>
		<lastmod>2023-09-07T22:08:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/great-brands-unearth/</loc>
		<lastmod>2023-09-07T22:08:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/rethinking-the-response/</loc>
		<lastmod>2023-09-07T22:08:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/sense-and-serotonin/</loc>
		<lastmod>2023-09-07T22:08:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-power-of-being-purposeful/</loc>
		<lastmod>2023-09-07T22:08:40+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2012/02/OUH9F7WAG7-e1457404615197.jpg</image:loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/what-are-we-going-to-do/</loc>
		<lastmod>2023-09-07T22:08:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/market-leadership-you-cant-lead-as-a-brand-if-you-follow-another-brand/</loc>
		<lastmod>2023-09-07T22:09:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/for-your-information-why-so-many-brands-are-not-listened-to/</loc>
		<lastmod>2023-09-07T22:09:22+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2012/01/ACEC27F085-e1465199896522.jpg</image:loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/human-marketing/</loc>
		<lastmod>2023-09-07T22:09:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/please-dont-try-to-change-your-brand/</loc>
		<lastmod>2023-09-07T22:09:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/seen-and-not-herd/</loc>
		<lastmod>2023-09-07T22:09:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/getting-real-value-from-your-csr/</loc>
		<lastmod>2023-09-07T22:09:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/will-they-or-wont-they/</loc>
		<lastmod>2023-09-07T22:09:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/absolute-quality-loses-to-perceived-quality/</loc>
		<lastmod>2023-09-07T22:09:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/does-efficiency-jeopardise-brand/</loc>
		<lastmod>2023-09-07T22:09:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/brand-loyalty-customers-or-passengers/</loc>
		<lastmod>2023-09-07T22:09:39+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2011/10/StockSnap_JNNTXSXGOO-e1489368437461.jpg</image:loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/turning-your-brand-into-the-authority/</loc>
		<lastmod>2023-09-07T22:09:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/brands-only-work-locally/</loc>
		<lastmod>2023-09-07T22:09:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/whats-a-brand-strategist/</loc>
		<lastmod>2023-09-07T22:09:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/intersections/</loc>
		<lastmod>2023-09-07T22:09:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/the-vital-and-ironical-difference-between-brand-and-identity/</loc>
		<lastmod>2023-09-07T22:09:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/volume-is-nothing-like-intensity/</loc>
		<lastmod>2023-09-07T22:09:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/a-brand-that-discounts-or-a-discount-brand/</loc>
		<lastmod>2023-09-07T22:10:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/positioning-your-brand-through-memories/</loc>
		<lastmod>2023-09-07T22:10:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/renormalising/</loc>
		<lastmod>2023-09-07T22:10:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/strategy/prestrategy/identify-meet-unmet-customer-needs/</loc>
		<lastmod>2023-09-21T03:03:55+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/10/Audacity-Group-Perspectives-How-to-identify-and-meet-unmet-customer-needs-scaled-e1603142520614.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/02/nature-of-need-filter.png</image:loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/6-factors-that-influence-the-effects-of-corporate-scandals/</loc>
		<lastmod>2023-09-21T03:52:46+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2017/07/StockSnap_70L5UYL0FO-e1500959666827.jpg</image:loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/20-reasons-people-hate-brands/</loc>
		<lastmod>2023-09-21T03:53:50+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2015/08/S5UT5T2IE3-e1442633669752.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/20-powerful-brand-motivations/</loc>
		<lastmod>2023-09-21T03:54:17+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2016/08/DHFZKLQ57A-e1471240894889.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/strategy/prestrategy/5-major-strategy-decisions/</loc>
		<lastmod>2023-09-21T03:55:35+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/02/Audacity-Group-Perspectives-What-is-a-brand-identity-funnel-2.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/02/brand-definition-funnel.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/heres-why-creating-customer-value-is-so-hard/</loc>
		<lastmod>2023-09-21T03:56:59+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2017/10/StockSnap_SRKDRJVA0M-e1508736871537.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/9-ways-to-get-others-to-welcome-your-ideas/</loc>
		<lastmod>2023-09-21T03:58:49+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2014/03/WVF0BEDFGV-e1442651529510.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/fears-are-powerful-buying-motives-should-we-be-scared/</loc>
		<lastmod>2023-09-21T04:00:02+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2018/07/pexels-photo-1054422.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://www.audacity.co.nz/strategy/prestrategy/brand-definition-funnel/</loc>
		<lastmod>2023-09-21T04:00:46+00:00</lastmod>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/02/Photo-by-vaun0815-on-Unsplash.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/02/brand-definition-funnel.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/02/nature-of-need-filter.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/02/deciding-your-brand-type-1.png</image:loc>
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		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/02/deciding-your-brand-strategy.png</image:loc>
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		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/02/deciding-your-brand-culture.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2020/02/deciding-your-brand-narrative.png</image:loc>
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	<url>
		<loc>https://www.audacity.co.nz/archive/excitement-vs-risk-the-very-different-emotions-driving-purchase-of-b2b-and-b2c-brands/</loc>
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	</url>
	<url>
		<loc>https://www.audacity.co.nz/archive/whats-the-difference-between-a-lovemark-and-a-trustmark/</loc>
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	<url>
		<loc>https://www.audacity.co.nz/archive/balancing-brand-priorities/</loc>
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		<loc>https://www.audacity.co.nz/archive/15-reasons-why-no-one-else-has-complained/</loc>
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	<url>
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	<url>
		<loc>https://www.audacity.co.nz/archive/finding-an-obsession/</loc>
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	<url>
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	<url>
		<loc>https://www.audacity.co.nz/archive/the-verbal-brand-and-its-critically-important-stakeholders/</loc>
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	<url>
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	<url>
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		<loc>https://www.audacity.co.nz/archive/luxury-vs-premium-brands/</loc>
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	<url>
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		<lastmod>2023-09-30T03:18:55+00:00</lastmod>
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	<url>
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		<lastmod>2023-09-30T03:29:03+00:00</lastmod>
	</url>
	<url>
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		<lastmod>2023-09-30T03:30:23+00:00</lastmod>
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	<url>
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	<url>
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		<lastmod>2023-09-30T03:39:16+00:00</lastmod>
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		<lastmod>2023-09-30T03:40:58+00:00</lastmod>
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	<url>
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		<loc>https://www.audacity.co.nz/archive/brand-rois-and-why-they-differ/</loc>
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		<loc>https://www.audacity.co.nz/archive/every-pricing-strategy-needs-a-story/</loc>
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		<loc>https://www.audacity.co.nz/archive/choose-an-emergent-strategy/</loc>
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		<loc>https://www.audacity.co.nz/archive/challenging-a-brand-category/</loc>
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		<loc>https://www.audacity.co.nz/archive/finding-your-brand-mandate/</loc>
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		<loc>https://www.audacity.co.nz/archive/10-ways-to-build-a-truly-likeable-brand/</loc>
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	<url>
		<loc>https://www.audacity.co.nz/archive/brand-erosion-starts-small/</loc>
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	<url>
		<loc>https://www.audacity.co.nz/archive/look-for-seven-rs-in-your-brand-strategy/</loc>
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	<url>
		<loc>https://www.audacity.co.nz/archive/different-types-of-customer-stickiness/</loc>
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		<loc>https://www.audacity.co.nz/archive/refreshing-your-brand-promise/</loc>
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		<loc>https://www.audacity.co.nz/archive/every-brand-must-dream/</loc>
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		<loc>https://www.audacity.co.nz/archive/how-your-product-brand-can-gain-an-emotional-advantage/</loc>
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		<loc>https://www.audacity.co.nz/archive/identify-build-deliver-brand-moments/</loc>
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		<loc>https://www.audacity.co.nz/archive/how-to-make-sure-your-companys-next-strategy-succeeds/</loc>
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	<url>
		<loc>https://www.audacity.co.nz/strategy/strategic-goal-setting-water-and-bicycles/</loc>
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		<loc>https://www.audacity.co.nz/strategy/participation-versus-disparity-for-brands/</loc>
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		<loc>https://www.audacity.co.nz/archive/we-need-to-talk/</loc>
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			<image:loc>https://www.audacity.co.nz/wp-content/uploads/2023/09/We-need-to-talk.jpg</image:loc>
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		<loc>https://www.audacity.co.nz/strategy/three-different-types-of-brand-strategy/</loc>
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