This distinctive rebrand of this sector leader brought new energy to Macaulay’s presence, positioning them clearly and strongly as the one name that matters in metals. A powerful transformation too of the value of scrap metal as a world-changing recoverable.
A powerful and inspiring New Zealand innovation story. Working closely with the founders, we built an adaptive strategy to guide these sector modernisers through their next few years of growth. As part of that, we also defined the brand for the company they are becoming.
The next generation of Wellington Airport’s story grew from the very land that the airport stands on. The inspiring story of the harbour underpinned the development of Wellington Airport Rangitatau as WLG, a portal to the future.
This strategy sought to unite the four schools of one of New Zealand’s largest independent schools under a distinctive master brand. We worked with the Voice team to celebrate the power of a Presbyterian education to blend deep values and strong faith.
We built a strategy and story for the crew at Jyro as they evolved their brand to honour their founder and revitalise their presence as a canopy specialist in the highly competitive adventure sports market. A powerful and energising project.
An updated look, story and language for this trusted verification brand. The refresh re-establishes the brand as very much part of today’s digital environment without diminishing from the trust gained from being a service of the New Zealand Government.
Mint Renewables launched in the Australian market in late 2022, intending to bring a fresh approach to the challenges slowing national energy transition. The brand identity and story set the tone for a brand committed to delivering a fresh approach.
We worked closely with the team at OTOH to develop a new name and story for this mixed-use commercial precinct right at the heart of Queen Street’s midtown quarter. Our goal was simply to make 280 Queen Street the new centre of attention.
Auranga Residential Estates (ARE) is a community-specific real estate company determined to shift away from treating people as transactions. Instead, their values-steeped, full-service approach focuses on developing genuine whole-of-life relationships.
Cates are a key player in the global grain and seed market. We worked with the Voice design team to get a fix on Cates’ positioning and help them better articulate who they are and what they want to achieve.
This innovative lifestyle brand is pioneering how lambswool, an undervalued material, is transformed into premium products that celebrate a strong provenance story. “Wildly innocent” reflects New Zealand’s untamed, untainted landscape.
We’ve been working with the Voice team on a range of architecture projects focused on maximising the brand equity of one of New Zealand’s most trusted brands. Key to getting this right is clearly articulating the role of the masterbrand.