Work / Strategy

A different kind of lambmark

A different kind of lambmark

This innovative lifestyle brand is pioneering how lambswool, an undervalued material, is transformed into premium products that celebrate a strong provenance story. “Wildly innocent” reflects New Zealand’s untamed, untainted landscape.

Mastering what they stand for

Mastering what they stand for

We’ve been working with the Voice team on a range of architecture projects focused on maximising the brand equity of one of New Zealand’s most trusted brands. Key to getting this right is clearly articulating the role of the masterbrand.

A growing sense of innovation

A growing sense of innovation

The strategy focused on positioning this integrated forestry company as a creative force for change: redefining not just how and where wood fibre is grown and processed, but where it is used and the role it can play going forward.

Summoning the four winds

Summoning the four winds

Story meets place in this distinctive building: the new conference and exhibition centre for Wellington. The strategy and identity took its cues and inspiration from a powerful karakia that summoned the winds to the city’s new meeting place.

Pause, Breathe, Smile

Pause, Breathe, Smile

An exciting opportunity to link Southern Cross’ commitment to health and wellbeing to the expansion of an already successful wellbeing program in schools. A great example of forging a powerful branded partnership.

Expanding the branding

Expanding the branding

LASSO is a powerful framework for brand expansion. Created by Mark Di Somma and Pete Canalichio, LASSO gives brands the core criteria they need to evaluate their readiness to grow. LASSO features in Pete’s award-winning book Expand, Grow, Thrive.

Seeing red

Seeing red

When Shotover Jet were looking to rebrand, they took the opportunity to own their colour red, link their brand directly to their unique access to the Canyons and build who they are around the idea of wall to wall excitement.

Tomorrow calling

Tomorrow calling

We helped this go-ahead architectural practice find the platform to embark on their next era of growth via a fuller understanding of who they are in the market, what makes them competitive and what needed to happen to lift their culture.

Taking a new lead

Taking a new lead

Property Brokers is one of the most successful real estate companies in the country. Still they dared to ask “where do we go next?”. This strategy was about lifting their presence whilst staying true to everything their customers valued.