We built a strategy and story for the crew at Jyro as they evolved their brand to honour their founder and revitalise their presence as a canopy specialist in the highly competitive adventure sports market. A powerful and energising project.
An updated look, story and language for this trusted verification brand. The refresh re-establishes the brand as very much part of today’s digital environment without diminishing from the trust gained from being a service of the New Zealand Government.
Mint Renewables launched in the Australian market in late 2022, intending to bring a fresh approach to the challenges slowing national energy transition. The brand identity and story set the tone for a brand committed to delivering a fresh approach.
We worked closely with the team at OTOH to develop a new name and story for this mixed-use commercial precinct right at the heart of Queen Street’s midtown quarter. Our goal was simply to make 280 Queen Street the new centre of attention.
Auranga Residential Estates (ARE) is a community-specific real estate company determined to shift away from treating people as transactions. Instead, their values-steeped, full-service approach focuses on developing genuine whole-of-life relationships.
Cates are a key player in the global grain and seed market. We worked with the Voice design team to get a fix on Cates’ positioning and help them better articulate who they are and what they want to achieve.
This innovative lifestyle brand is pioneering how lambswool, an undervalued material, is transformed into premium products that celebrate a strong provenance story. “Wildly innocent” reflects New Zealand’s untamed, untainted landscape.
We’ve been working with the Voice team on a range of architecture projects focused on maximising the brand equity of one of New Zealand’s most trusted brands. Key to getting this right is clearly articulating the role of the masterbrand.
The strategy focused on positioning this integrated forestry company as a creative force for change: redefining not just how and where wood fibre is grown and processed, but where it is used and the role it can play going forward.
Story meets place in this distinctive building: the new conference and exhibition centre for Wellington. The strategy and identity took its cues and inspiration from a powerful karakia that summoned the winds to the city’s new meeting place.
An exciting opportunity to link Southern Cross’ commitment to health and wellbeing to the expansion of an already successful wellbeing program in schools. A great example of forging a powerful branded partnership.
LASSO is a powerful framework for brand expansion. Created by Mark Di Somma and Pete Canalichio, LASSO gives brands the core criteria they need to evaluate their readiness to grow. LASSO features in Pete’s award-winning book Expand, Grow, Thrive.