Lifestyle Archives - The Audacity Group

A different kind of lambmark

This innovative lifestyle brand is pioneering how lambswool, an undervalued material, is transformed into premium products that celebrate a strong provenance story. “Wildly innocent” reflects New Zealand’s untamed, untainted landscape.

Bringing family back together

This multi-channel content programme focused on encouraging people to come back to the dinner table to eat together as a family. Cooking legend Annabel Langbein’s amazing recipes helped people see that making a meal was both achievable and enjoyable.

About Perspectives

No-one’s nailed how we’re going to make business and brands sustainable over the longer term, so while we’re all in favour of actions, we also recognise that conversations, ideas, stories and debate are part of working through how we will get there together. Here you’ll find a combination of perspectives and news. Enjoy. React. Share. Comment.

The Audacity Group

Mark Di Somma

Strategy Director

Jackie Lay

Brand Analyst

We believe strategy, culture, storytelling and sustainability are fundamentally inter-connected.
Great strategy takes your business closer to your vision every day. But you won’t get there without your people. They won’t embark or stay the course without powerful stories to guide and inspire them. And none of this is worth it if you’re not viable: if you don’t have the resources, the supply chain and the mandate to operate for the foreseeable future.

Don’t look back