NOW AND THEN

Quickly make 5 major brand strategy decisions

Reading Time: 4 minutes Five major brand strategy decisions help marketers and business owners quickly define the key connective elements of their wider brand definition. Our Brand Definition Funnel enables a business or marketing team to broadly define how they intend to structure, support and market a brand. The funnel starts at the widest point with what customers are […]

About Perspectives

No-one’s nailed how we’re going to make business and brands sustainable over the longer term, so while we’re all in favour of actions, we also recognise that conversations, ideas, stories and debate are part of working through how we will get there together. Here you’ll find a combination of perspectives and news. Enjoy. React. Share. Comment.

The Audacity Group

Mark Di Somma

Strategy Director

Jackie Lay

Brand Analyst

We believe strategy, culture, storytelling and sustainability are fundamentally inter-connected.
Great strategy takes your business closer to your vision every day. But you won’t get there without your people. They won’t embark or stay the course without powerful stories to guide and inspire them. And none of this is worth it if you’re not viable: if you don’t have the resources, the supply chain and the mandate to operate for the foreseeable future.

Don’t look back