Reading Time: 10 minutes Many people believe that an innovation will sell itself; that if they present a solution that is well crafted, brimming with features and solves the problem they have identified, then they will enjoy success. But catering to unmet customer needs, while potentially lucrative, is nowhere near as simple as just presenting buyers with something new. […]
Tag: Brand Definition Funnel
Quickly make 5 major brand strategy decisions
Reading Time: 4 minutes Five major brand strategy decisions help marketers and business owners quickly define the key connective elements of their wider brand definition. Our Brand Definition Funnel enables a business or marketing team to broadly define how they intend to structure, support and market a brand. The funnel starts at the widest point with what customers are […]