Reading Time: 11 minutesA brand is as strong as its storytelling, and the business that it supports. Storytelling is how leaders effectively humanise strategy. By understanding brand storytelling as a whole – what it is, how it aligns with the business objectives and where you currently are in that storyline – leaders and marketers can get out in […]
Tag: CMO/Marketing leaders
Brand strategy vs creative strategy | Confusing ends and means
Reading Time: 9 minutesIn the battle of brand strategy vs creative strategy, both are important – but they are not the same. Often, when people talk about brand strategy, what they mean is the thinking that has led to the work they have been doing on the brand. That’s not brand strategy.