RECENT
WORK

A company going places

Freightways

A company going places

Voice

This annual report celebrates the many levels of journey that make up Freightways’ business model. The company’s core philosophy of Pick Up, Process and Deliver forms the basis for an expanding range of digital and physically based products and services.

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A bold direction for the future

Primary Services Council

A bold direction for the future

Saedi

This powerful campaign challenges those across our primary sector to rethink our collective approach to what we produce. It calls upon all involved to apply the concept of taiao to how we manage our resources and add value to our products.

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A disciplined approach

Property for Industry

A disciplined approach

Insightcreative

Property for Industry’s (PFI) annual report revolves around both the discipline of being an industrial sector specialist and the benefits of applying a consistent strategy. The combination of magazine-style graphics and analytical narrative gives the report a distinctive style.

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Defining their role well

Melon Health

Defining their role well

Foundry Creative

Melon Health is part of a new era of companies looking to advance wellbeing through technology. We teamed up with Foundry to help the Melon Health team define and articulate key elements of their brand and cultural DNA.

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Keeping local, local

LGNZ

Keeping local, local

Creature

Local government were keen to show why their communities should be at the centre of decision making. The campaign reminded central government and others that some decisions are best made for those they most affect rather than from Wellington.

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Out there amongst it

Meridian Energy

Out there amongst it

Creature

This integrated report shows New Zealanders getting out and experiencing the best of our country. Meridian’s commitment to providing clean energy for a fairer and healthier world aligns with how New Zealanders live in our landscapes every day.

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Bringing family back together

We Are What We Eat

Bringing family back together

Milk

This multi-channel content programme focused on encouraging people to come back to the dinner table to eat together as a family. Cooking legend Annabel Langbein’s amazing recipes helped people see that making a meal was both achievable and enjoyable.

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Stories that travel well

Orbit

Stories that travel well

We worked with various teams at corporate travel company Orbit Travel to help them tighten and structure their new business pitches, using a combination of national workshops and specific working sessions to develop stories for new and re-tendered projects.

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Expanding the branding

LASSO

Expanding the branding

Pete Canalichio

LASSO is a powerful framework for brand expansion. Created by Mark Di Somma and Pete Canalichio, LASSO gives brands the core criteria they need to evaluate their readiness to grow. LASSO features in Pete’s award-winning book Expand, Grow, Thrive.

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Inviting readers on a journey

Meridian Energy

Inviting readers on a journey

Creature

Storytelling and a much more conversational style brought a new level of approachability to Meridian Energy’s 2018 integrated report while still meeting all the disclosure requirements. The creative theme gave people simple wayfinding and a journey they could follow.

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The power of staying true

Charter Hall

The power of staying true

Charter Hall has built a highly successful business around their deeply aligned culture. We’ve worked with a number of their teams to ensure their internal touchpoints – from policies to events to initiatives – always reflect the things they hold dear.

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Seeing red

Shotover Jet

Seeing red

Voice Brand Agency

When Shotover Jet were looking to rebrand, they took the opportunity to own their colour red, link their brand directly to their unique access to the Canyons and build who they are around the idea of wall to wall excitement.

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Tomorrow calling

Context Architects

Tomorrow calling

Milk

We helped this go-ahead architectural practice find the platform to embark on their next era of growth via a fuller understanding of who they are in the market, what makes them competitive and what needed to happen to lift their culture.

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Bold, Brave and Blue

BNZ

Bold, Brave and Blue

Cato Brand Partners

BNZ had already identified the pillars for their culture. What they needed was a pragmatic way of keeping them in front of people on a daily basis. These notebooks proved a powerful, bold and useful way of doing that.

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Banking on a new language

TSB

Banking on a new language

Cato Brand Partners

When TSB made the decision to rebrand, changing their language was a critical part of redefining what made them special. We used a combination of documents, workshops and training sessions to help them re-orient how they expressed themselves.

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Taking a new lead

Property Brokers

Taking a new lead

Voice Brand Agency

Property Brokers is one of the most successful real estate companies in the country. Still they dared to ask “where do we go next?”. This strategy was about lifting their presence whilst staying true to everything their customers valued.

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A new language mushrooms

Meadows

A new language mushrooms

This successful producer wanted to reframe their products to help consumers rethink the possibilities of mushrooms. We worked with Meadows to change the language they used, and therefore the stories they could tell, by connecting the produce with occasions.

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Culture as an avatar

Trade Me

Culture as an avatar

Cato Brand Partners

Other companies might choose to express what’s important to them on paper, but New Zealand’s largest trading platform took an unconventional approach to representing their values. They decided to bring them to life in a series of distinctive avatars.

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Ready to work with us?

To find out more about how The Audacity Group can help your company secure its future, call us today on +64 4 801 7720 or email us to say you have big plans for tomorrow.