Macaulay

One name says it all

Everyone

This distinctive rebrand of this sector leader brought new energy to Macaulay’s presence, positioning them clearly and strongly as the one name that matters in metals. A powerful transformation too of the value of scrap metal as a world-changing recoverable.

Astute Locks

Opening up new possibilities

Flux

A powerful and inspiring New Zealand innovation story. Working closely with the founders, we built an adaptive strategy to guide these sector modernisers through their next few years of growth. As part of that, we also defined the brand for the company they are becoming.

WLG Airport

A powerful rebrand takes flight

Everyone

The next generation of Wellington Airport’s story grew from the very land that the airport stands on. The inspiring story of the harbour underpinned the development of Wellington Airport Rangitatau as WLG, a portal to the future.

St Kentigern

The power of choosing to believe

Voice Brand Agency

This strategy sought to unite the four schools of one of New Zealand’s largest independent schools under a distinctive master brand. We worked with the Voice team to celebrate the power of a Presbyterian education to blend deep values and strong faith.

DIA

A powerful opportunity to listen and learn

The goal of this project was to introduce the Government Inquiry into the Response to the North Island Severe Weather Events and to invite individuals and groups in the areas most affected to share their stories, insights and experiences.

Jyro

A new brand drops

We built a strategy and story for the crew at Jyro as they evolved their brand to honour their founder and revitalise their presence as a canopy specialist in the highly competitive adventure sports market. A powerful and energising project.

RealMe

No doubt about it

Everyone

An updated look, story and language for this trusted verification brand. The refresh re-establishes the brand as very much part of today’s digital environment without diminishing from the trust gained from being a service of the New Zealand Government.

Mint Renewables

A better future, faster

Everyone

Mint Renewables launched in the Australian market in late 2022, intending to bring a fresh approach to the challenges slowing national energy transition. The brand identity and story set the tone for a brand committed to delivering a fresh approach.

Stonewood Group

The new centre of the city

One To One Hundred

We worked closely with the team at OTOH to develop a new name and story for this mixed-use commercial precinct right at the heart of Queen Street’s midtown quarter. Our goal was simply to make 280 Queen Street the new centre of attention.

WorkSafe

Take a sec to check

Campaign work is something we really enjoy, so it was great to work with the WorkSafe team to develop this iteration of their energy safety campaign – once again, featuring the very much loved feline icon Claude.

Ryman Healthcare

Celebrating retirement living

The first time we’ve worked with this trans-Tasman organisation in this dynamic sector. We joined forces with the internal team on a report that highlights how Ryman has navigated a transitional year and its strategy for addressing the challenges and opportunities ahead.

Auranga Residential Estates (ARE)

Rethinking the role of the realtor

One For All

Auranga Residential Estates (ARE) is a community-specific real estate company determined to shift away from treating people as transactions. Instead, their values-steeped, full-service approach focuses on developing genuine whole-of-life relationships.

Cates

Seeding a new identity

Voice Brand Agency

Cates are a key player in the global grain and seed market. We worked with the Voice design team to get a fix on Cates’ positioning and help them better articulate who they are and what they want to achieve.

Infratil

Investing in how language works

Cato Brand Partners

Infrastructural investors Infratil were looking to align their tone of voice in their communications with an increasing range of stakeholders. We workshopped how they could structure their language to stay flexibly on-brand.

Riders & Elephants

Promoting emotional leadership

We’ve been advising Jeremy Dean, creator of the globally successful Emotional Culture Deck and more, on a range of initiatives for his inventive game-making company Riders & Elephants. Redefining what corporate culture can mean for people.

Southern Cross

Mastering what they stand for

Voice Brand Agency

We’ve been working with the Voice team on a range of architecture projects focused on maximising the brand equity of one of New Zealand’s most trusted brands. Key to getting this right is clearly articulating the role of the masterbrand.

OneFortyOne

A growing sense of innovation

Voice Brand Agency

The strategy focused on positioning this integrated forestry company as a creative force for change: redefining not just how and where wood fibre is grown and processed, but where it is used and the role it can play going forward.

Tākina

Summoning the four winds

Cato Brand Partners

Story meets place in this distinctive building: the new conference and exhibition centre for Wellington. The strategy and identity took its cues and inspiration from a powerful karakia that summoned the winds to the city’s new meeting place.

Charter Hall

Reporting on progress

We work closely with one of Australia’s largest integrated property companies on a wide range of writing assignments. This year, we were once again part of the teams working on both their Annual and Sustainability reports.

Southern Cross

Pause, Breathe, Smile

Voice Brand Agency

An exciting opportunity to link Southern Cross’ commitment to health and wellbeing to the expansion of an already successful wellbeing program in schools. A great example of forging a powerful branded partnership.

Primary Services Council

A bold direction for the future

Saedi

This powerful campaign challenges those across our primary sector to rethink our collective approach to what we produce. It calls upon all involved to apply the concept of taiao to how we manage our resources and add value to our products.

LGNZ

Keeping local, local

Creature

Local government were keen to show why their communities should be at the centre of decision making. The campaign reminded central government and others that some decisions are best made for those they most affect rather than from Wellington.

We Are What We Eat

Bringing family back together

Milk

This multi-channel content programme focused on encouraging people to come back to the dinner table to eat together as a family. Cooking legend Annabel Langbein’s amazing recipes helped people see that making a meal was both achievable and enjoyable.

Orbit

Stories that travel well

We worked with various teams at corporate travel company Orbit Travel to help them tighten and structure their new business pitches, using a combination of national workshops and specific working sessions to develop stories for new and re-tendered projects.

LASSO

Expanding the branding

Pete Canalichio

LASSO is a powerful framework for brand expansion. Created by Mark Di Somma and Pete Canalichio, LASSO gives brands the core criteria they need to evaluate their readiness to grow. LASSO features in Pete’s award-winning book Expand, Grow, Thrive.

Charter Hall

The power of staying true

Charter Hall has built a highly successful business around their deeply aligned culture. We’ve worked with a number of their teams to ensure their internal touchpoints – from policies to events to initiatives – always reflect the things they hold dear.

Shotover Jet

Seeing red

Voice Brand Agency

When Shotover Jet were looking to rebrand, they took the opportunity to own their colour red, link their brand directly to their unique access to the Canyons and build who they are around the idea of wall to wall excitement.

TSB

Banking on a new language

Cato Brand Partners

When TSB made the decision to rebrand, changing their language was a critical part of redefining what made them special. We used a combination of documents, workshops and training sessions to help them re-orient how they expressed themselves.

Property Brokers

Taking a new lead

Voice Brand Agency

Property Brokers is one of the most successful real estate companies in the country. Still they dared to ask “where do we go next?”. This strategy was about lifting their presence whilst staying true to everything their customers valued.

Trade Me

Culture as an avatar

Cato Brand Partners

Other companies might choose to express what’s important to them on paper, but New Zealand’s largest trading platform took an unconventional approach to representing their values. They decided to bring them to life in a series of distinctive avatars.