THRIVE
IN THE
WORLD
AHEAD
The Audacity Group
An independent brand strategy company helping brands define and secure their future. We believe strategy, culture, storytelling and sustainability are inter-connected.
Change what you value and why you are valued.
The Audacity Group helps companies navigate the opportunities in being competitive, responsible, distinctive and kind. We revitalise how you compete in a warming world. We help you do what’s right in modern markets. Define what will sustain you, decide the strategy that will drive you, build the culture that binds you, and tell the stories that make you wonderful.
Work
We work with businesses looking to bring their future to life. From strategy to culture to the details of execution, we’ll help see you home.
Property Brokers
Taking a new lead
Voice Brand Agency
Property Brokers is one of the most successful real estate companies in the country. Still they dared to ask “where do we go next?”. This strategy was about lifting their presence whilst staying true to everything their customers valued.
Trade Me
Culture as an avatar
Cato Brand Partners
Other companies might choose to express what’s important to them on paper, but New Zealand’s largest trading platform took an unconventional approach to representing their values. They decided to bring them to life in a series of distinctive avatars.
Meadows
A new language mushrooms
This successful producer wanted to reframe their products to help consumers rethink the possibilities of mushrooms. We worked with Meadows to change the language they used, and therefore the stories they could tell, by connecting the produce with occasions.
Perspectives
Why linking strategy, culture and stories matters
Reading Time: 5 minutesIt’s tempting to ignore linking strategy, culture and stories. After all they seem like different things, and address different aspects of bringing a brand to life. At first glance, strategy focuses on where the business needs to get to. Culture...
Introducing the Brand Definition Funnel
Reading Time: 11 minutesWe’re all aware of the consumer decision journey that describes how buyers come to decisions. But if you’re a marketer building a brand from scratch, or you are charged with reviewing what a current brand’s future looks like, how do you review...
Taking the time to build a sustainable brand
Reading Time: 10 minutesOn the face of it, building a sustainable brand looks relatively straight-forward. After all many brands already claim to be doing this. That’s both good news – and misleading. Taking the time to build a sustainable brand requires patience,...
Strategic goal setting, water and bicycles
Reading Time: 4 minutesHere’s a salutary little tale about strategic goal setting. It’s no news that there is a global water crisis and that large corporations, which consume 40% of all the water used in the developed world, have an important role to play in being...
No two ways about it: the challenges today are huge. There’s competition everywhere. It’s intense. And yet the opportunities to make a difference, and create your difference, are so exciting. Sustainable, purposeful, intelligent business has never been more important