THRIVE
IN THE
WORLD
AHEAD

Hi. Welcome to The Audacity Group

The Audacity Group is a brand strategy micro agency that helps brands in Australia and New Zealand to thrive in the world ahead. We rationalise and imagine. We work with brands looking to define their future, unite their people and tell their best stories. This is not the time to hold back. Confident brands thrive.

Change what you value and why you are valued.

The Audacity Group helps companies navigate the opportunities in being competitive, responsible, distinctive and kind. We think about the creative opportunities, but we also consider the business and cultural strategy of brands. Let us revitalise how you compete. We can also help you do what’s right, and what’s smart, in modern markets.

Define Your
Brand Future

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We engage with brand owners to imagine and map the short, medium and long-term paths that define your brand future. The whole point is to make your brands as relevant, distinctive and valuable as possible. Talk to us if you’re looking to enter a market, you need to improve performance, your brand is stuck or you’re ready to grow like never before.

Build a
Principled
Culture

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The right brand culture brings the powerful sense of identity and shared beliefs that people need to deliver your strategy effectively. Get in touch if your brand culture is not thriving, if you lack the principled culture to deliver on your strategy, if you need to define and forge a stronger vision or if you have a specific element (such as purpose or values) that you need to resolve.

Be an
Articulate
Company

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Rich stories turn data, rationale and plans into narratives that make sense and can be easily shared. Let’s talk if you’re looking to find the right story to tell, if you have a complex story that needs simplifying or if you need to develop a pitch approach. We can also help you put a powerful and common brand language system around all of your communications.

Work

It’s a real joy to work with brands across a wide range of sectors in our part of the world.

Tākina

Summoning the four winds

Cato Brand Partners

Story meets place in this distinctive building: the new conference and exhibition centre for Wellington. The strategy and identity took its cues and inspiration from a powerful karakia that summoned the winds to the city’s new meeting place.

Lead the way

Riders & Elephants

Promoting emotional leadership

We’ve been advising Jeremy Dean, creator of the globally successful Emotional Culture Deck and more, on a range of initiatives for his inventive game-making company Riders & Elephants. Redefining what corporate culture can mean for people.

Define what matters

WorkSafe

Take a sec to check

Campaign work is something we really enjoy, so it was great to work with the WorkSafe team to develop this iteration of their energy safety campaign – once again, featuring the very much loved feline icon Claude.

Share your stories

Perspectives

Brand culture vs company culture: What’s the difference?

Brand culture vs company culture: What’s the difference?

Reading Time: 4 minutesAsk the internet for the difference between brand culture vs company culture and the consensus seems to be that organisational or company culture looks inward, while brand culture focuses on how customers and other stakeholders experience the...

Understanding brand storytelling

Understanding brand storytelling

Reading Time: 4 minutes A brand is as strong as its storytelling, and the business that it supports. By understanding brand storytelling as a whole – what it is, how it aligns with the business objectives and where you currently are in that storyline – marketers can...

What defines a brand culture?

What defines a brand culture?

Reading Time: 5 minutesEvery strategy lives or dies on its ability to be delivered effectively by motivated people. What defines a brand culture are the principles and ideas needed for the people working within that brand to make their brand strategy work. Culture is...

What makes for a successful brand strategy?

What makes for a successful brand strategy?

Reading Time: 11 minutesA recurrent question we receive is this: “I’m not a marketer. What is brand strategy, and why should I be interested?” It stems from two things: a narrow definition of what brand is and how it applies to business; and a lack of understanding as...

Looking to improve your brand?

Intelligent, principled, articulate brands have never been more important. We help brand leaders define a future that fits your organisation’s wider strategy, delivers brand performance now, and will deepen relevance, value, equity and reputation over time.