THRIVE
IN THE
WORLD
AHEAD
Hi. Welcome to The Audacity Group
The Audacity Group is a brand strategy micro agency that helps brands in Australia and New Zealand to thrive in the world ahead. We rationalise and imagine. We work with brands looking to define their future, unite their people and tell their best stories. This is not the time to hold back. Confident brands thrive.
Change what you value and why you are valued.
Define Your
Brand Future
Build a
Principled
Culture
Be an
Articulate
Company
Work
It’s a real joy to work with brands across a wide range of sectors in our part of the world.

Tākina
Summoning the four winds
Cato Brand Partners
Story meets place in this distinctive building: the new conference and exhibition centre for Wellington. The strategy and identity took its cues and inspiration from a powerful karakia that summoned the winds to the city’s new meeting place.

Riders & Elephants
Promoting emotional leadership
We’ve been advising Jeremy Dean, creator of the globally successful Emotional Culture Deck and more, on a range of initiatives for his inventive game-making company Riders & Elephants. Redefining what corporate culture can mean for people.

WorkSafe
Take a sec to check
Campaign work is something we really enjoy, so it was great to work with the WorkSafe team to develop this iteration of their energy safety campaign – once again, featuring the very much loved feline icon Claude.
Perspectives

Brand culture vs company culture: What’s the difference?
Reading Time: 4 minutesAsk the internet for the difference between brand culture vs company culture and the consensus seems to be that organisational or company culture looks inward, while brand culture focuses on how customers and other stakeholders experience the...

Understanding brand storytelling
Reading Time: 4 minutes A brand is as strong as its storytelling, and the business that it supports. By understanding brand storytelling as a whole – what it is, how it aligns with the business objectives and where you currently are in that storyline – marketers can...

What defines a brand culture?
Reading Time: 5 minutesEvery strategy lives or dies on its ability to be delivered effectively by motivated people. What defines a brand culture are the principles and ideas needed for the people working within that brand to make their brand strategy work. Culture is...

What makes for a successful brand strategy?
Reading Time: 11 minutesA recurrent question we receive is this: “I’m not a marketer. What is brand strategy, and why should I be interested?” It stems from two things: a narrow definition of what brand is and how it applies to business; and a lack of understanding as...
Intelligent, principled, articulate brands have never been more important. We help brand leaders define a future that fits your organisation’s wider strategy, delivers brand performance now, and will deepen relevance, value, equity and reputation over time.