Hi. Welcome to The Audacity Group
The Audacity Group is an independent brand strategy agency that helps brands in Australia and New Zealand to thrive in the world ahead. We work with brand owners and their agencies to develop effective and informed brand strategies that grow and protect brand equity, market position and reputation.
Change what you value and why you are valued.
It’s a real joy to work with brands across a wide range of sectors in our part of the world.
Summoning the four winds
Cato Brand Partners
Story meets place in this distinctive building: the new conference and exhibition centre for Wellington. The strategy and identity took its cues and inspiration from a powerful karakia that summoned the winds to the city’s new meeting place.
Riders & Elephants
Promoting emotional leadership
We’ve been advising Jeremy Dean, creator of the globally successful Emotional Culture Deck and more, on a range of initiatives for his inventive game-making company Riders & Elephants. Redefining what corporate culture can mean for people.
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Campaign work is something we really enjoy, so it was great to work with the WorkSafe team to develop this iteration of their energy safety campaign – once again, featuring the very much loved feline icon Claude.
Reading Time: 4 minutesHere’s a salutary little tale about strategic goal setting. It’s no news that there is a global water crisis and that large corporations, which consume 40% of all the water used in the developed world, have an important role to play in being...
Reading Time: 10 minutesOn the face of it, building a sustainable brand looks relatively straight-forward. After all many brands already claim to be doing this. That’s both good news – and misleading. Taking the time to build a sustainable brand requires patience,...
Reading Time: 5 minutesIt’s tempting to ignore linking strategy, culture and stories. After all they seem like different things, and address different aspects of bringing a brand to life. At first glance, strategy focuses on where the business needs to get to. Culture...
Reading Time: 10 minutes Many people believe that an innovation will sell itself; that if they present a solution that is well crafted, brimming with features and solves the problem they have identified, then they will enjoy success. But catering to unmet customer...
No two ways about it: the challenges today are huge. There’s competition everywhere. It’s intense. And yet the opportunities to make a difference, and create your difference, are so exciting. Sustainable, purposeful, intelligent brands have never been more important.