The Audacity Group
An independent brand strategy company helping brands define and secure their future. We believe strategy, culture, storytelling and sustainability are inter-connected.
Change what you value and why you are valued.
We work with businesses looking to bring their future to life. From strategy to culture to the details of execution, we’ll help see you home.
Taking a new lead
Voice Brand Agency
Property Brokers is one of the most successful real estate companies in the country. Still they dared to ask “where do we go next?”. This strategy was about lifting their presence whilst staying true to everything their customers valued.
Culture as an avatar
Cato Brand Partners
Other companies might choose to express what’s important to them on paper, but New Zealand’s largest trading platform took an unconventional approach to representing their values. They decided to bring them to life in a series of distinctive avatars.
A new language mushrooms
This successful producer wanted to reframe their products to help consumers rethink the possibilities of mushrooms. We worked with Meadows to change the language they used, and therefore the stories they could tell, by connecting the produce with occasions.
Reading Time: 4 minutesFive major brand strategy decisions help marketers and business owners quickly define the key connective elements of their wider brand definition. Our Brand Definition Funnel enables a business or marketing team to broadly define how they intend...
Reading Time: 5 minutesIt’s tempting to ignore linking strategy, culture and stories. After all they seem like different things, and address different aspects of bringing a brand to life. At first glance, strategy focuses on where the business needs to get to. Culture...
Reading Time: 11 minutesWe’re all aware of the consumer decision journey that describes how buyers come to decisions. But if you’re a marketer building a brand from scratch, or you are charged with reviewing what a current brand’s future looks like, how do you review...
Reading Time: 10 minutesOn the face of it, building a sustainable brand looks relatively straight-forward. After all many brands already claim to be doing this. That’s both good news – and misleading. Taking the time to build a sustainable brand requires patience,...
No two ways about it: the challenges today are huge. There’s competition everywhere. It’s intense. And yet the opportunities to make a difference, and create your difference, are so exciting. Sustainable, purposeful, intelligent business has never been more important