THRIVE
IN THE
WORLD
AHEAD
Hi. Welcome to The Audacity Group
The Audacity Group is a brand strategy micro agency that helps brands in Australia and New Zealand to thrive in the world ahead. We rationalise and imagine. We work with brands looking to define their future, unite their people and tell their best stories. This is not the time to hold back. Confident brands thrive.
Change what you value and why you are valued.
The Audacity Group helps companies navigate the opportunities in being competitive, responsible, distinctive and kind. We think about the creative opportunities, but we also consider the business and cultural strategy of brands. Let us revitalise how you compete. We can also help you do what’s right, and what’s smart, in modern markets.
Define Your
Brand Future
We engage with brand owners to imagine and map the short, medium and long-term paths that define your brand future. The whole point is to make your brands as relevant, distinctive and valuable as possible. Talk to us if you’re looking to enter a market, you need to improve performance, your brand is stuck or you’re ready to grow like never before.
Build a
Principled
Culture
The right brand culture brings the powerful sense of identity and shared beliefs that people need to deliver your strategy effectively. Get in touch if your brand culture is not thriving, if you lack the principled culture to deliver on your strategy, if you need to define and forge a stronger vision or if you have a specific element (such as purpose or values) that you need to resolve.
Be an
Articulate
Company
Rich stories turn data, rationale and plans into narratives that make sense and can be easily shared. Let’s talk if you’re looking to find the right story to tell, if you have a complex story that needs simplifying or if you need to develop a pitch approach. We can also help you put a powerful and common brand language system around all of your communications.
Work
It’s a real joy to work with brands across a wide range of sectors in our part of the world.
Tākina
Summoning the four winds
Cato Brand Partners
Story meets place in this distinctive building: the new conference and exhibition centre for Wellington. The strategy and identity took its cues and inspiration from a powerful karakia that summoned the winds to the city’s new meeting place.
Riders & Elephants
Promoting emotional leadership
We’ve been advising Jeremy Dean, creator of the globally successful Emotional Culture Deck and more, on a range of initiatives for his inventive game-making company Riders & Elephants. Redefining what corporate culture can mean for people.
WorkSafe
Take a sec to check
Campaign work is something we really enjoy, so it was great to work with the WorkSafe team to develop this iteration of their energy safety campaign – once again, featuring the very much loved feline icon Claude.
Perspectives
Proving brand effectiveness: Five success criteria for brands
Reading Time: 6 minutesIf you’re responsible for growing a brand, what are you trying to achieve? What does success look like? Some measure awareness. Others look at penetration. Or campaign results. But here are the five success criteria for brands that we look to...
Telling your whole brand story
Reading Time: 6 minutesEven the phrase “brand story” implies one thing. A single artefact. But the story of a brand comes together in more than just one piece of text. Telling your whole brand story is cumulative: a series of stories, told in different ways, to...
Motivation: Step 4 in activating a purposeful culture
Reading Time: 6 minutesThere’s a temptation to believe that the sheer logic of a good decision will sway the crowd; that if you make a good case and present it in an inspiring way, you’ve done everything you need to for that idea to gain instant uptake in an...
How to develop a brand positioning strategy
Reading Time: 12 minutesThe purpose of a brand positioning strategy is to identify the particular place in the market you want to dominate and where you can best deliver value. To do that, you need to mean something specific to customers. And to establish clear space...
Intelligent, principled, articulate brands have never been more important. We help brand leaders define a future that fits your organisation’s wider strategy, delivers brand performance now, and will deepen relevance, value, equity and reputation over time.