DECIDE WHAT MATTERS

Become the culture that drives your brand to succeed

Culture is absolutely the engine-room of strategy. Setting clear expectations for those you trust to perform lies at the very heart of the Principled Culture. Motivate your people to take your company forward and deliver what your strategy requires, in ways that the brand expressly values.

lift

If you’re not getting the results you want, give people the guidance they’re looking for to lift their performance and fulfil their collective and individual potential.

shift

Forge a culture capable of delivering on what you need going forward, and take people on a stepped journey to get there.

fix

If your culture is not thriving, reset the principles that underpin how you work together and use these to re-establish belief and momentum.

unite

If your people are not aligned, identify what will bring teams together and look to connect everyone around a distinctive belief system.

Three ways
to build a principled culture

Culture to Thrive

Culture to Thrive is a strategically-focused culture transformation plan for leaders looking to align their people, strategy and core principles.

Culture-fy

Culture-fy is a strategic session that helps you identify the specific brand culture you need to deliver your strategy and build out key aspects of your brand cultural code.

 

Consulting

Resolve individual elements of your brand culture:

+ Purpose
+ Vision
+ Mission
+ Values
+ Personality
+ Behaviours

 

 

Trade Me

Culture as an avatar

Cato Brand Partners

Other companies might choose to express what’s important to them on paper, but New Zealand’s largest trading platform took an unconventional approach to representing their values. They decided to bring them to life in a series of distinctive avatars.

See more work

Charter Hall

The power of staying true

Charter Hall has built a highly successful business around their deeply aligned culture. We’ve worked with a number of their teams to ensure their internal touchpoints – from policies to events to initiatives – always reflect the things they hold dear.

Lead the way

Outcomes

We can help

+ Successfully align your culture with your overall business goals, purpose and values

+ Balance cohesion and diversity by focusing on what will bring people together emotionally

+ Create and present a unified brand culture that resonates with employees and customers

+ Build out specific elements of your cultural code that need updating

 

Sectors

Recent projects include

+ Digital

 + Energy

+ Government

+ Health

+ Transport

 

 

Is your brand culture a principle strength?

There’s huge power in being purposeful. When you define what your brand culture stands for, why those principles are so important and what they mean, your people can move forward effectively and collectively.