PRINCIPLED CULTURE
Build the culture your strategy requires
Strategy sets direction, but culture determines whether it actually happens. A Principled Culture gives senior leaders the confidence that their organisation will execute consistently. When you define what your culture must deliver, the principles that are important and what they mean, your people can move forward effectively.
For example: We work with senior leaders to establish clear principles that guide behaviour and decision-making at scale. When everyone understands what matters and how to act, leaders can trust in how work gets done.
Here are four situations that should prompt you to review your culture:
Shift up delivery on priorities by ensuring decisions reflect strategic intent
Restore faith and commitment by lifting accountabilities to your core shared beliefs.
Establish new behaviours, incentives or leadership expectations where they are needed.
Dispel competing agendas by agreeing the performance outcomes the culture must deliver.
Defining a principled culture requires knowing three things
A Principled Culture is a disciplined operating environment. It defines what must be upheld, how work gets done and how performance is judged. As a result, execution becomes more consistent because leadership, culture and strategy reinforce one another.
We help leadership teams integrate these elements to ensure the culture delivers as expected.

Trade Me
Culture as an avatar
Cato Brand Partners
Other companies might choose to express what’s important to them on paper, but New Zealand’s largest trading platform took an unconventional approach to representing their values. They decided to bring them to life in a series of distinctive avatars.

Charter Hall
The power of staying true
Charter Hall has built a highly successful business around their deeply aligned culture. We’ve worked with a number of their teams to ensure their internal touchpoints – from policies to events to initiatives – always reflect the things they hold dear.
Outcomes
Teams and functions deliver more consistently against the strategy
Decisions are faster, clearer and more consistent
Accountabilities are understood and maintained
Debate becomes constructive rather than political
Behaviours, incentives and measures support performance intentions
Sectors
+ Digital
+ Energy
+ Government
+ Health
+ Transport