DECIDE WHAT MATTERS
Become the culture that drives your brand to succeed
Culture is absolutely the engine-room of strategy. Setting clear expectations for those you trust to perform lies at the very heart of the Principled Culture. Motivate your people to take your company forward and deliver what your strategy requires, in ways that the brand expressly values.
If you’re not getting the results you want, give people the guidance they’re looking for to lift their performance and fulfil their collective and individual potential.
Forge a culture capable of delivering on what you need going forward, and take people on a stepped journey to get there.
If your culture is not thriving, reset the principles that underpin how you work together and use these to re-establish belief and momentum.
If your people are not aligned, identify what will bring teams together and look to connect everyone around a distinctive belief system.
Three ways
to build a principled culture
Trade Me
Culture as an avatar
Cato Brand Partners
Other companies might choose to express what’s important to them on paper, but New Zealand’s largest trading platform took an unconventional approach to representing their values. They decided to bring them to life in a series of distinctive avatars.
Charter Hall
The power of staying true
Charter Hall has built a highly successful business around their deeply aligned culture. We’ve worked with a number of their teams to ensure their internal touchpoints – from policies to events to initiatives – always reflect the things they hold dear.
Outcomes
We can help
+ Successfully align your culture with your overall business goals, purpose and values
+ Balance cohesion and diversity by focusing on what will bring people together emotionally
+ Create and present a unified brand culture that resonates with employees and customers
+ Build out specific elements of your cultural code that need updating
Sectors
Recent projects include
+ Digital
+ Energy
+ Government
+ Health
+ Transport
Is your brand culture a principle strength?
There’s huge power in being purposeful. When you define what your brand culture stands for, why those principles are so important and what they mean, your people can move forward effectively and collectively.