SHARE YOUR STORIES
Stories keep your brand interesting
The stories you tell and the language you use help define you in the market. Stories frame change.
They bring your strategy alive. They bring your people, your customers and your suppliers together. They make you an articulate company.
If you want your customers and prospects to understand you better, become a company with a far-reaching story to tell. Then share it with the world.
If your story has many parts, find ways to bring them together and give the elements relationships to ensure your whole story is followed and enjoyed.
A powerful pitch is about more than who you are. Tell the story of why your company deserves to win the business you want.
Tone and manner are signature elements of your brand. Put a powerful and common brand language around all of your communications.
Three ways to become
a more articulate company
Primary Services Council
A bold direction for the future
Saedi
This powerful campaign challenges those across our primary sector to rethink our collective approach to what we produce. It calls upon all involved to apply the concept of taiao to how we manage our resources and add value to our products.
Freightways
A company going places
Voice
This annual report celebrates the many levels of journey that make up Freightways’ business model. The company’s core philosophy of Pick Up, Process and Deliver forms the basis for an expanding range of digital and physically based products and services.
Outcomes
We can help
+ Understand how all your content works together
+ Effectively pitch your brand to others
+ Give your brand a distinct voice
+ Find and tell the stories that define you
+ Report on your progress
Sectors
Recent projects include
+ Agribusiness
+ Building and construction
+ Education
+ Energy
+ Government
+ Healthcare
+ Infrastructure
+ Professional services
+ Property and placemaking
Being articulate is the key to being listened to
In a world filled with stories, opinions and content, having your say is not the same as having people pay attention to what you have to say. Those that hold back will be passed over. As will those that hold forth just because they love the sound of their own voice.