Stories keep your brand interesting

The stories you tell and the language you use help define you in the market. Stories frame change. They bring your strategy alive. Storytelling brings your people, your customers and your suppliers together. Your stories and your language help make you an articulate company.


If you want your customers and prospects to understand you better, become a company with a far-reaching story to tell. Then share it with the world.


If your story has many parts, find ways to bring them together and give the elements relationships to ensure your whole story is followed and enjoyed.


A powerful pitch is about more than who you are. Tell the story of why your company deserves to win the business you want.


How you write should be a signature element of your brand. Put a powerful and common brand language system system around all of your communications.

Three ways to become
a more articulate company


Ask us to shape your business strategy into a powerful strategic narrative, or to create a messaging framework to drive your communications and content.


We don’t just create a broad-brush tone and manner. Our brand language system will help your communicators to understand how to write in ways that are always on-brand across your channels.


If you have a specific writing assignment – large or small – let’s have a chat about putting your brand in writing:

+ Reporting
+ Pitch development
+ Naming
+ Internal and external communications
+ Tagline development

Primary Services Council vision launch


Investing in how language works

Cato Brand Partners

Infrastructural investors Infratil were looking to align their tone of voice in their communications with an increasing range of stakeholders. We workshopped how they could structure their language to stay flexibly on-brand.

See more work

Freightways Annual Report 2019

Meridian Group

Integrated Report 2022


This comprehensive integrated report layers powerful messages around the need to take action on climate change with clear reporting to stakeholders on key activities. The Report won the New Zealand Integrated Reporting Awards 2022 for listed (NZX) companies.

See more work


We can help

Understand how all your content works together

Know why you want to be known, and what you want to be known for

Give your brand a distinct voice

 Effectively pitch your brand to others

+ Find and tell the stories that define you

 Report to stakeholders with confidence and ease


Recent projects include

+ Agribusiness

+ Building and construction

+ Education

+ Energy

+ Government

+ Healthcare

+ Infrastructure

+ Professional services

+ Property and placemaking

Being articulate is the key to being listened to

In a world filled with stories, opinions and content, having your say is not the same as having people pay attention to what you have to say. To be competitive, you must be articulate. Say things people choose to remember.