Brand building strategies

The Audacity Group is a strategy-driven micro agency. Our tailored brand building strategies focus on addressing the stuff that keeps brand owners up at night. We can help you pivot if your market is changing. Or work through how to pursue a more competitive approach if your effectiveness is fading. We combine a deep understanding of strategic, brand and business frameworks with an absolute commitment to defining principled cultures and creating and telling the boldest stories.


We focus on the business of building brands.


We tackle immediate needs within the context of long-term opportunities.


Our strategies make sense.


We work iteratively.


We consider your brand strategy, culture and stories holistically, not independently.


We challenge. Positively.

Our brand building approach

We’re not a big team. But we get a lot done on a small body-count because we bring real strategic experience and we’re very clear about where we add value.


We pride ourselves on finding the proverbial problem in the haystack, and, through that, defining what success looks like. We don’t waffle. And we don’t drown you in documents. We find what’s wrong with your brand, and we build strategies from there.


Our role is to help build branding strategies that articulate the future you’ve set for yourselves. Our approach revolves around responsible and effective options to move you forward.


We listen actively. We sift and sort opinions, facts and anecdotes – and we check back with you to ensure that what we are hearing and understanding is plausible.


Over the year, we’ve worked in almost every sector, so we bring plenty of contextual understanding to projects.


Our working arrangements vary. We build brand strategies with design companies, internal teams, marketers and directly with decision makers. The common thread is a drive to do right by each brand.

Branding strategies. Built for this part of the world

Audacity delivers brand building strategies for companies and individual brands based in Australia and New Zealand. We sometimes work in other markets – but this part of the world is our happy place.