MARK DI SOMMA
Mark Di Somma – Strategic Advisor
Mark Di Somma advises boards and executive teams navigating growth, performance, and market positioning in fast-moving, high-stakes markets across New Zealand and Australia. He focuses on resolving strategic tension: clarifying direction, aligning culture and ensuring narrative advantage so leaders can make considered decisions and then act quickly, confidently and cohesively.
Through Wellington strategic advisory The Audacity Group, Mark assesses strategy, culture and narrative to help organisations:
• Compete clearly in fast-changing markets
• Align culture confidently to deliver on strategy
• Articulate and activate narrative advantage
His specialty is identifying where to change, what to reinforce and when to stay the course at pivotal moments, so organisations can build on their strengths and protect and grow enterprise value without unnecessary risk or disruption.
Mark works mainly on board and senior team-level strategic advisory in Australia and New Zealand, although he has previously advised on strategic projects in the UK, Malaysia, Europe and North America in diverse sectors including consumer goods, property, energy, security, entertainment and sports.
Mark co-created the LASSO Global Expansion system with Pete Canalichio to help larger companies decide when to diversify or scale brand assets internationally.
Previously, Mark ran the Upheavals blog and contributed to international publications on topics focused on brands. Today, his thought leadership continues through the Perspectives blog on this site.
This breadth of his strategic experience gives him the pattern recognition to identify inflection points and help leadership teams retain and restore commercial advantage.
For executives and organisations seeking board-level guidance or strategic advisory support through The Audacity Group, contact Mark at mark@audacity.co.nz for an initial conversation.
Specialties:
Board & Executive Strategy Advisory
Strategy-Culture-Narrative Integration
Market Position & Competitive Advantage
Growth Strategy
Principled Culture
Strategic Narrative
Global Brand Expansion (LASSO System)