Work / Story

Signalling a new approach

Signalling a new approach

Leading Manuka honey producer Comvita saw an opportunity to use their annual report to communicate progress on their transformation strategy. The report included a detailed conversation in the form of a Q&A with the Chief Executive and Chair.

Reporting on progress

Reporting on progress

We work closely with one of Australia’s largest integrated property companies on a wide range of writing assignments. This year, we were once again part of the teams working on both their Annual and Sustainability reports.

A company going places

A company going places

This annual report celebrates the many levels of journey that make up Freightways’ business model. The company’s core philosophy of Pick Up, Process and Deliver forms the basis for an expanding range of digital and physically based products and services.

A bold direction for the future

A bold direction for the future

This powerful campaign challenges those across our primary sector to rethink our collective approach to what we produce. It calls upon all involved to apply the concept of taiao to how we manage our resources and add value to our products.

A disciplined approach

A disciplined approach

Property for Industry’s (PFI) annual report revolves around both the discipline of being an industrial sector specialist and the benefits of applying a consistent strategy. The combination of magazine-style graphics and analytical narrative gives the report a distinctive style.

Keeping local, local

Keeping local, local

Local government were keen to show why their communities should be at the centre of decision making. The campaign reminded central government and others that some decisions are best made for those they most affect rather than from Wellington.

Out there amongst it

Out there amongst it

This integrated report shows New Zealanders getting out and experiencing the best of our country. Meridian’s commitment to providing clean energy for a fairer and healthier world aligns with how New Zealanders live in our landscapes every day.

Bringing family back together

Bringing family back together

This multi-channel content programme focused on encouraging people to come back to the dinner table to eat together as a family. Cooking legend Annabel Langbein’s amazing recipes helped people see that making a meal was both achievable and enjoyable.

Stories that travel well

Stories that travel well

We worked with various teams at corporate travel company Orbit Travel to help them tighten and structure their new business pitches, using a combination of national workshops and specific working sessions to develop stories for new and re-tendered projects.

Inviting readers on a journey

Inviting readers on a journey

Storytelling and a much more conversational style brought a new level of approachability to Meridian Energy’s 2018 integrated report while still meeting all the disclosure requirements. The creative theme gave people simple wayfinding and a journey they could follow.

Banking on a new language

Banking on a new language

When TSB made the decision to rebrand, changing their language was a critical part of redefining what made them special. We used a combination of documents, workshops and training sessions to help them re-orient how they expressed themselves.

A new language mushrooms

A new language mushrooms

This successful producer wanted to reframe their products to help consumers rethink the possibilities of mushrooms. We worked with Meadows to change the language they used, and therefore the stories they could tell, by connecting the produce with occasions.