Building brands in the connective economy

Speaking in Wellington this week

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As some of you know, I’m working with Pete Canalichio on a new book about how brands can rethink their growth strategies. Together we’ve been studying how and where many of the world’s most successful brands partner up to reach consumers, how they grow engagement with their brands by expanding their market sector reach, and what that means for business models.

On Thursday evening, I’ll be sharing my thoughts on how the strategies of global brands can be applied to businesses of all sizes looking for growth and profitability in today’s super-competitive environments.

Building Brands in the Connective Economy
Level 2, 318 Lambton Quay, Wellington
Thursday 13 October
Admission is free, but please register at Future of Business.

Hope to see you there.




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