An updated look, story and language for this trusted verification brand. The refresh re-establishes the brand as very much part of today’s digital environment without diminishing from the trust gained from being a service of the New Zealand Government.
Project Tag: Digital
Culture as an avatar
Other companies might choose to express what’s important to them on paper, but New Zealand’s largest trading platform took an unconventional approach to representing their values. They decided to bring them to life in a series of distinctive avatars.