BNZ had already identified the pillars for their culture. What they needed was a pragmatic way of keeping them in front of people on a daily basis. These notebooks proved a powerful, bold and useful way of doing that.
Project Tag: Financial services
Banking on a new language
When TSB made the decision to rebrand, changing their language was a critical part of redefining what made them special. We used a combination of documents, workshops and training sessions to help them re-orient how they expressed themselves.