We worked closely with the team at OTOH to develop a new name and story for this mixed-use commercial precinct right at the heart of Queen Street’s midtown quarter. Our goal was simply to make 280 Queen Street the new centre of attention.
Project Tag: Property and placemaking
Quietly getting on with it
PFI’s signature magazine style of reporting perfectly suits their detailed disclosure approach. A quieter year transactionally was an opportunity to bring investors up to speed with everything PFI had been doing behind the scenes.
Summoning the four winds
Story meets place in this distinctive building: the new conference and exhibition centre for Wellington. The strategy and identity took its cues and inspiration from a powerful karakia that summoned the winds to the city’s new meeting place.
Reporting on progress
We work closely with one of Australia’s largest integrated property companies on a wide range of writing assignments. This year, we were once again part of the teams working on both their Annual and Sustainability reports.
A disciplined approach
Property for Industry’s (PFI) annual report revolves around both the discipline of being an industrial sector specialist and the benefits of applying a consistent strategy. The combination of magazine-style graphics and analytical narrative gives the report a distinctive style.
The power of staying true
Charter Hall has built a highly successful business around their deeply aligned culture. We’ve worked with a number of their teams to ensure their internal touchpoints – from policies to events to initiatives – always reflect the things they hold dear.