An updated look, story and language for this trusted verification brand. The refresh re-establishes the brand as very much part of today’s digital environment without diminishing from the trust gained from being a service of the New Zealand Government.
Campaign work is something we really enjoy, so it was great to work with the WorkSafe team to develop this iteration of their energy safety campaign – once again, featuring the very much loved feline icon Claude.
Local government were keen to show why their communities should be at the centre of decision making. The campaign reminded central government and others that some decisions are best made for those they most affect rather than from Wellington.