Reading Time: 5 minutesRobust brand strategy is responsive, taking its cues from a range of places that together provide a clear and simple map for what a brand needs to do to move forward. With so many ways you could go, here’s where we recommend you look to pinpoint what’s really needed to set your brand’s strategic direction. […]
Tag: Advanced level
How to decide if you need a brand strategy
Reading Time: 4 minutesYou have a brand, whether you realise it or not. It may not be the brand you want, or even the one you thought you were – but it is a brand, nevertheless. It represents how you are understood by the market, buyers and your own people. To consciously change or build that understanding, you’ll […]
11 elements to include in your brand strategy framework
Reading Time: 5 minutesThe goal of a robust brand strategy framework is to bridge now and an agreed point or points in the future. Without this reference it is too easy to get distracted and sidetracked. A successful brand strategy acts as a roadmap for cultural alignment, for long-term storytelling, for investment and for divestment. Your brand strategy […]