Reading Time: 4 minutes A brand is as strong as its storytelling, and the business that it supports. By understanding brand storytelling as a whole – what it is, how it aligns with the business objectives and where you currently are in that storyline – marketers can get out in front of short-term communication objectives and better understand and […]
Tag: brand narratives
The 10 core elements of great brand storytelling
Reading Time: 5 minutesStorytelling is of course very much an idea whose time has come. And brands are increasingly using story formats to express themselves and to explain their place in the market and the world. But, what gives a story “lean-in” value? What are the core elements of great brand storytelling that turn any brand story into […]
Long Arc is our brand storytelling workshop
Reading Time: 5 minutesAt any given point in time, you are somewhere in the story of your brand. You may be starting out or on the cusp of huge change. Your brand may be continuing something you started years ago. There may be plenty to share right now. Or plenty to come in due course. Our brand storytelling […]
Why brand storytelling matters
Reading Time: 4 minutesWe really like Ed Woodcock’s description of what it takes to build a fascinating brand story. Creativity, resonance and purpose are all key attributes of successful brand storytelling strategy, he observes. Those characteristics, playing out across the economy, help explain why brand storytelling matters.
8 types of brand stories to watch
Reading Time: 4 minutesMuch is made of the idea that your brand is what people say about you when you are not in the room. However, brands are defined by more than reputation, and stories are told and spread by more than just consumers. Some stories you control. Many you can’t. Here are 8 types of brand stories […]