Should we replace sales funnels with habit paths? Nir Eyal thinks so

Reading Time: 3 minutesNir Eyal, author of Hooked, recently suggested that products are becoming increasingly addictive. Three macro-trends are driving that, he told me, and together they are lifting the addictive potential of all sorts of products and services: Companies are now able to collect more data about user behaviours; Interactive technology is more accessible; and The transfer […]