AUDACITY CONSULTING
Start with something specific.
We call them “when it hurts” assignments: the essential, day to day issues that marketers need to resolve. They can be a strategic issue or a cultural or storytelling matter – but they’re generally more pressing, with particular deliverables and timeframes. If you’re facing just such an issue right now, we offer Audacity Consulting across strategy, culture and stories.
One of the advantages of having strategic and creative skills is that we can work ‘up’ and ‘down’ the delivery chain. We can develop a strategy and extrapolate it out to a creative platform or campaign; or we can solve a storytelling issue and then look at what that might mean more broadly. Or we might just be involved in an assignment – leaving those you already work with to explore anything else that needs to be addressed.
It’s normal for us to work with other parties: usually a design company; or with in-house resources. You can give us a project to work on independently and bring back. Or, if you have a particular approach, we’re happy to adapt to your methodology.
Generally Audacity consulting work is costed by time and value.
Strategy assignments
Brand structure
Customer value proposition
Naming
Positioning
Strategic narrative
Cultural assignments
Articulating purpose, vision, mission
Articulating values, behaviours, personality
Employee value proposition
Internal communications
Storytelling assignments
Brand launch
Brand story
Campaign development
Concept development
Customer communications
Investor communications, including annual reports
Long and short form storytelling
Marketing literature
Messaging frameworks
Online communications
Pitch development
Presentation development
Tone of voice
Website content
Next steps
You can see more of the work we do at our Work page. Please click below to make a time to chat through what you’re looking to resolve. From there, we’ll draft a budget and timeline.