Local government were keen to show why their communities should be at the centre of decision making. The campaign reminded central government and others that some decisions are best made for those they most affect rather than from Wellington.
This integrated report shows New Zealanders getting out and experiencing the best of our country. Meridian’s commitment to providing clean energy for a fairer and healthier world aligns with how New Zealanders live in our landscapes every day.
This multi-channel content programme focused on encouraging people to come back to the dinner table to eat together as a family. Cooking legend Annabel Langbein’s amazing recipes helped people see that making a meal was both achievable and enjoyable.
We worked with various teams at corporate travel company Orbit Travel to help them tighten and structure their new business pitches, using a combination of national workshops and specific working sessions to develop stories for new and re-tendered projects.
When TSB made the decision to rebrand, changing their language was a critical part of redefining what made them special. We used a combination of documents, workshops and training sessions to help them re-orient how they expressed themselves.
This successful producer wanted to reframe their products to help consumers rethink the possibilities of mushrooms. We worked with Meadows to change the language they used, and therefore the stories they could tell, by connecting the produce with occasions.