brand interactions Archives - The Audacity Group

Rethinking the frontline services of brands

Reading Time: 3 minutesBrands are quick to identify customer experience as an area of critical success for them. Yet too often those responsible for frontline service delivery lack the authority or the experience to fully act in the interests of those customers.

How many customer touchpoints do you actually need?

Reading Time: 7 minutesAs brands juggle more and more channels to try and interact meaningfully with customers, are all these touchpoints helping or hindering?

About Perspectives

No-one’s nailed how we’re going to make business and brands sustainable over the longer term, so while we’re all in favour of actions, we also recognise that conversations, ideas, stories and debate are part of working through how we will get there together. Here you’ll find a combination of perspectives and news. Enjoy. React. Share. Comment.

The Audacity Group

Mark Di Somma

Strategy Director

Jackie Lay

Brand Analyst

We believe strategy, culture, storytelling and sustainability are fundamentally inter-connected.
Great strategy takes your business closer to your vision every day. But you won’t get there without your people. They won’t embark or stay the course without powerful stories to guide and inspire them. And none of this is worth it if you’re not viable: if you don’t have the resources, the supply chain and the mandate to operate for the foreseeable future.

Don’t look back