Reading Time: 3 minutesBrands are quick to identify customer experience as an area of critical success for them. Yet too often those responsible for frontline service delivery lack the authority or the experience to fully act in the interests of those customers.
Tag: cx strategy
Is brand experience the new sugar?
Reading Time: 3 minutesRight now, it feels like almost every brand wants to hook their customers on sweet moments that have them coming back for more. But is that what people want or have brands simply made high-energy experiences the new must-add?