CEO and Board members Archives - The Audacity Group

Inside Our Brand Strategy Process | Building a Confident Brand

Reading Time: 17 minutesOur structured brand strategy process is all about helping leaders to diagnose challenges, redefine market position and align their people behind a shared direction. To do that, we translate market pressures and your ambitions as a leadership team into a business-aligned framework to drive performance, strengthen differentiation and ensure cultural focus.

Introduction for leaders: Understanding brand storytelling

Reading Time: 11 minutesA brand is as strong as its storytelling, and the business that it supports. Storytelling is how leaders effectively humanise strategy. By understanding brand storytelling as a whole – what it is, how it aligns with the business objectives and where you currently are in that storyline – leaders and marketers can get out in […]

About Perspectives

No-one’s nailed how we’re going to make business and brands sustainable over the longer term, so while we’re all in favour of actions, we also recognise that conversations, ideas, stories and debate are part of working through how we will get there together. Here you’ll find a combination of perspectives and news. Enjoy. React. Share. Comment.

The Audacity Group

Mark Di Somma

Strategy Director

Jackie Lay

Brand Analyst

We believe strategy, culture, storytelling and sustainability are fundamentally inter-connected.
Great strategy takes your business closer to your vision every day. But you won’t get there without your people. They won’t embark or stay the course without powerful stories to guide and inspire them. And none of this is worth it if you’re not viable: if you don’t have the resources, the supply chain and the mandate to operate for the foreseeable future.

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