Reading Time: 6 minutesAt some point, a brand culture that is serious about what it intends must put those intentions in writing. That’s about a lot more than documentation. Articulating what you come to work for collectively amounts to a stated commitment. So many companies squander this opportunity. They market what is happening internally rather than explaining it. […]
Tag: Culture essentials
Motivation: Step 4 in activating a purposeful culture
Reading Time: 6 minutesThere’s a temptation to believe that the sheer logic of a good decision will sway the crowd; that if you make a good case and present it in an inspiring way, you’ve done everything you need to for that idea to gain instant uptake in an organisational culture. We’ve yet to see that happen successfully. […]
Exploration: Step 3 in building purposeful culture
Reading Time: 6 minutesHaving clearly outlined why change is needed and the opportunity that change could generate, too many culture change programmes then leave people to make the changes themselves without very much more explanation. This is the right time for exploration: for people to talk things through, in terms of the broad and personal implications of building […]
Inspiration. Step 2 in activating purposeful culture change
Reading Time: 6 minutesAn amazing thing happens when you ask people to imagine their current workplace working to its potential. First, they smile. Then they hesitate. Then they want to talk about everything that’s wrong and why a better workplace is not real or practical or feasible. Purposeful culture change takes time. If you’re patient though and you […]
Agitation: Step 1 in building a purposeful culture
Reading Time: 6 minutesWhen we ask people about whether they want to change the brand culture, there is ambivalence. In a distressed culture, everyone can see that something is wrong. But the thought of change is not necessarily comforting. To make the commitment to building a more purposeful culture, it’s critical to point to a cultural agitation point: […]
8 questions to test your brand culture principles
Reading Time: 3 minutesUltimately, the evolution of brand culture revolves around consequences – good and bad. Every reaction to every behaviour is a signal to those involved and others that an action or attitude is unacceptable, tolerated or desirable. It’s also a powerful and simple way to test your brand culture principles. In an article in HBR some […]