Reading Time: 6 minutesIf you’re responsible for growing a brand, what are you trying to achieve? What does success look like? Some measure awareness. Others look at penetration. Or campaign results. But here are the five success criteria for brands that we look to use to judge progress over time and for proving brand effectiveness. Our five success […]
Tag: Progress
Exploration: Step 3 in building purposeful culture
Reading Time: 6 minutesHaving clearly outlined why change is needed and the opportunity that change could generate, too many culture change programmes then leave people to make the changes themselves without very much more explanation. This is the right time for exploration: for people to talk things through, in terms of the broad and personal implications of building […]
Aligning your strategy and your principled culture
Reading Time: 4 minutesEvery strategy needs the right culture to deliver it. Through our Principled Culture approach, we look to close the gap between what the culture needs to be in order to succeed and what people need in order to thrive. We do that by aligning your strategy and your Principled Culture. A key driver for us […]
8 things your brand strategy framework should address
Reading Time: 4 minutesThe goal of a robust brand strategy framework is to bridge now and an agreed point or points in the future. Without this reference it is too easy to get distracted and sidetracked. Without a clear brand strategy, there is also no roadmap for cultural alignment, for long-term storytelling, for investment and for divestment. Your […]