Reading Time: 8 minutesA north star purpose should be the glue uniting and aligning your culture and your strategy across times of organisational or market change. But for many CHROs, leadership’s driving focus on business outcomes comes at the expense of championing what inspires people.
Tag: Thought leadership
Brand strategy vs creative strategy | Confusing ends and means
Reading Time: 9 minutesIn the battle of brand strategy vs creative strategy, both are important – but they are not the same. Often, when people talk about brand strategy, what they mean is the thinking that has led to the work they have been doing on the brand. That’s not brand strategy.