Reading Time: 4 minutes Much of the prevailing discourse suggests a brand’s culture happens as the sum result of how people choose to collectively behave. That sounds somewhat haphazard. A principled culture is about grounding those dynamics so they are much more intentional. While everyone agrees that key indicators act as measures of cultural change and the means to […]
Tag: Competitive culture
Stepping up to a Principled Culture
Reading Time: 4 minutes Culture change models, in our view, are best achieved by the right mix of emotions, intent and order. Emotions, because they are such powerful motivators for change. Intent, because everyone wants to know where they’re going. And order, because structure brings surety. Stepping up to a Principled Culture is no exception. Fit is the f […]