Reading Time: 5 minutesToday, as people work together in a range of configurations, the implications for culture are complicating. We’ve been thinking about this in terms of how these evolving arrangements affect brand culture. Increasingly, we believe organisations with devolved and distributed workforces are going to need to function less as a singular brand culture and more as […]
Tag: Competitive culture
Aligning your strategy and your principled culture
Reading Time: 4 minutesEvery strategy needs the right culture to deliver it. Through our Principled Culture approach, we look to close the gap between what the culture needs to be in order to succeed and what people need in order to thrive. We do that by aligning your strategy and your Principled Culture. A key driver for us […]
How do you measure effectiveness in a principled culture?
Reading Time: 4 minutesMuch of the prevailing discourse suggests a brand’s culture happens as the sum result of how people choose to collectively behave. That sounds somewhat haphazard. A principled culture is about grounding those dynamics so they are much more intentional. While everyone agrees that key indicators act as measures of cultural change and the means to […]
Stepping up to a Principled Culture
Reading Time: 4 minutesCulture change models, in our view, are best achieved by the right mix of emotions, intent and order. Emotions, because they are such powerful motivators for change. Intent, because everyone wants to know where they’re going. And order, because structure brings surety. Stepping up to a Principled Culture is no exception. Fit is the f […]