Reading Time: 4 minutesWe could argue at length about the influence that social media actually has on people’s thinking day to day, but there is mounting evidence to suggest that the conversations people are having over longer timeframes are reframing their attitudes to sectors at a macro level.
Tag: actions
Brand purpose is easier said than done
Reading Time: 3 minutesI call it the goodness movement – the rush to appear responsible that has gripped global brands over recent years. Recognising that ethics, sustainability and CSR are now consideration factors in consumer purchasing (although we could debate the extent), brands are eager to show the world that they are doing what they can. But how […]
Seven signs your brand is losing focus
Reading Time: 4 minutesEveryone’s torn this way and that. It’s easy to lose concentration or to find yourselves prioritising the wrong things. If your brand feels like it’s drifting, here’s 7 sure signs that you’re not focusing on the right things.
Your customers shouldn’t have to report to your processes
Reading Time: 11 minutesWe shouldn’t even think of the term “customer service” as being about something that is valuable to customers. In fact, customer service is worth next to nothing. The reasons are simple. We live in a service-focused age, and the people who buy from you know they’re customers. So the term “customer service” does not describe […]