NOW AND THEN

Quickly make 5 major brand strategy decisions

Reading Time: 4 minutes Five major brand strategy decisions help marketers and business owners quickly define the key connective elements of their wider brand definition. Our Brand Definition Funnel enables a business or marketing team to broadly define how they intend to structure, support and market a brand. The funnel starts at the widest point with what customers are […]

Introducing the Brand Definition Funnel

Reading Time: 11 minutes We’re all aware of the consumer decision journey that describes how buyers come to decisions. But if you’re a marketer building a brand from scratch, or you are charged with reviewing what a current brand’s future looks like, how do you review all the options you need to consider in order to make critical decisions […]