Reading Time: < 1 minute It’s been a whole lot of fun writing the posts for this Upheavals blog for so many years. I’ve had a blast, and met some great people (many of whom will be forever friends), but everything must come to an end. I can’t see myself travelling or speaking to groups for some time. So I’ve […]
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Perspectives
Quickly make 5 major brand strategy decisions
Reading Time: 6 minutes Five major brand strategy decisions can help marketers and business owners quickly define the key connective elements of their wider brand definition. These crucial decisions provide a secure framework for then fully strategising successful brands. The major brand strategy decisions you should focus on first The nature of the customer need you are looking to […]
Introducing the Brand Definition Funnel
Reading Time: 11 minutes We’re all aware of the consumer decision journey that describes how buyers come to decisions. But if you’re a marketer building a brand from scratch, or you are charged with reviewing what a current brand’s future looks like, how do you review all the options you need to consider in order to make critical decisions […]