Reading Time: 3 minutesBranding is a serious business, but does that mean brands themselves must always be so serious. Is there room for more personality? Should you lighten up your brand image?
Tag: brand affinity
How you can become a much more generous brand
Reading Time: 4 minutesAt a time when consumers continue to assume that brands will simply provide more, it may seem strange to suggest that brands should be more generous. And yet the case for brands delivering greater profits by bringing greater joy makes complete sense.