Reading Time: 4 minutesAsk the internet for the difference between brand culture vs company culture and the consensus seems to be that organisational or company culture looks inward, while brand culture focuses on how customers and other stakeholders experience the brand. Frankly, there’s a bit more to it than that. Company culture brings structure Company culture tends to […]
Tag: brand culture
What defines a brand culture?
Reading Time: 5 minutesEvery strategy lives or dies on its ability to be delivered effectively by motivated people. What defines a brand culture are the principles and ideas needed for the people working within that brand to make their brand strategy work. Culture is the enabler of strategy That may strike some as counterintuitive. Culture is often described […]
The power of being purposeful
Reading Time: 3 minutesIn an age where products are increasingly similar and of equal quality, the opportunities to compete just on the basis of what you sell are disappearing. In fact, I’d go further than that and say, they’re as good as gone. Even if you know that your product has some sort of technical advantage over that […]