Reading Time: < 1 minute My favourite brand strategy is one that takes a brand where the competitor can’t go or wouldn’t go. Even better, the strategy is a honey-trap. It may look inviting from the outside but if a competitor did dare to venture there, doing so would be to their competitive disadvantage.
Reading Time: 4 minutes Do all the frameworks and processes that strategists use really add value for brands or is it all just ****? In the spirit of strategy itself, let’s test a number of positions.