branding the sales journey Archives

You can’t sell if you don’t start: A Long Virtual Coffee with Mark Hunter, “The Sales Hunter”

Reading Time: 7 minutes I met Mark Hunter on my very first trip to the United States. I was speaking at the National Speakers Association University on how to build a personal brand. Our conversations between sessions over several days would influence how I thought about sales and the business of keynote speaking.

Too many brands have forgotten how to sell

Reading Time: 3 minutes Have we become so pre-occupied with the niceties of brand that we’ve forgotten the reason they exist? Where’s the link to sales?

About Perspectives

No-one’s nailed how we’re going to make business and brands sustainable over the longer term, so while we’re all in favour of actions, we also recognise that conversations, ideas, stories and debate are part of working through how we will get there together. Here you’ll find a combination of perspectives and news. Enjoy. React. Share. Comment.

The Audacity Group

Mark Di Somma

Strategy Director

Jackie Lay

Brand Analyst

We believe strategy, culture, storytelling and sustainability are fundamentally inter-connected.
Great strategy takes your business closer to your vision every day. But you won’t get there without your people. They won’t embark or stay the course without powerful stories to guide and inspire them. And none of this is worth it if you’re not viable: if you don’t have the resources, the supply chain and the mandate to operate for the foreseeable future.

Don’t look back