Reading Time: < 1 minute As some of you know, I’m working with Pete Canalichio on a new book about how brands can rethink their growth strategies. Together we’ve been studying how and where many of the world’s most successful brands partner up to reach consumers, how they grow engagement with their brands by expanding their market sector reach, and […]
Tag: differentiation
25 questions every start-up brand should answer
Reading Time: 2 minutes Some searching questions, by way of a guide, for the leaders of companies expecting to build lucrative brands in the years ahead.
15 ways to be a more valuable brand
Reading Time: 2 minutes We often think of brand value in financial terms. But that value, I would venture to suggest, is actually a result of a broader initiative that brands need to think about in these busy times: finding ways to be valuable in the lives of those who buy from them.
Smart ways to win as a small brand
Reading Time: 2 minutes Small brands are edgy, attuned and preferred. That seems to be a common sentiment right now. But there is nothing to suggest that any of this makes it easy to win as a small brand today.
Can broad differentiation strategy make all the difference?
Reading Time: 11 minutes We hear a lot about the effects that technology and developments like AI will have on jobs and workforces. But powerful forces already operate in markets to actively undermine value and drive out distinctiveness. It’s one thing to know that. It’s quite another to develop a broad differentiation strategy capable of stopping it.
How to unthink the loops and deliver astonishing creativity
Reading Time: 9 minutes Loops are the things that companies do over and over again. Business as usual. Business as boring. Every business has loops. Some are driven by fear, some by tradition, some by distraction, some by lack of awareness or industry convention. Loops affect how we think, how we work, how far we venture and how we […]