Reading Time: 2 minutes This article in the New Yorker recently revealed that the iconic Got Milk? campaign actually failed to reverse declining milk consumption and has now been all but scrapped. It’s a reminder to all of us who create and promote ideas that awareness (to the point of ubiquity), even for an idea that’s good for us […]
Tag: Innovation
3 simple steps to getting buy-in on your idea
Reading Time: 2 minutes Everyone’s got things that they want to share. Whether you’re talking with your business partner or looking to pitch a concept to investors or a senior management team, you absolutely need a process to get people onside with where you’re at. I spend most of my days pitching ideas, developing new ideas or evaluating the […]