Maintaining brand loyalty: 4 ways brands get it wrong

Reading Time: 4 minutes Most good marketers know how to gain top of mind. Good marketers are adept at widening the funnel at the top end. They’ve good at introducing new lines, new variants, new dimensions – in order to attract new customers. They know how to work with their agencies and their internal teams to fashion a story […]

Whose buying – and whose purchasing?

Reading Time: 2 minutes At first the question appears nonsensical. But only if you assume that buying and purchasing are synonyms. Most financial systems treat them as exactly that because, from their perspective, the result is the same. Income. But there is a difference – and being able to define and quantify that difference is important. Semantics doesn’t just […]