Reading Time: 12 minutesThe purpose of a brand positioning strategy is to identify the particular place in the market you want to dominate and where you can best deliver value. To do that, you need to mean something specific to customers. And to establish clear space between where you are and where others sit in the market. This […]
Tag: Positioning
Luxury vs premium brands
Reading Time: 4 minutesHow should you think of your brand when you have a product that costs a lot to use? Is an expensive product automatically luxury? How should we draw a distinction between luxury and, say, premium?