Reading Time: 3 minutes Brands and customers part company for all sorts of reasons. Relationships are tidal. We outgrow the need for a brand or product, our tastes or priorities shift, we don’t live where we lived or work where we worked or spend our time doing what we used to do all the time, perhaps we decide to […]
Tag: Reputation management
38 ways that brands generate “badwill”
Reading Time: 3 minutes Just been re-reading parts of Matt Haig’s Brand Failures. While the edition I’m looking at is now close to ten years old, its ideas are a timely reminder that though the purpose of brands is to generate goodwill and margin, failure to deliver on expectations and the subsequent “badwill” that engenders is never far away.
20 reasons people hate brands
Reading Time: < 1 minute When I ask people “Which brands do you hate, and why?”, the names and the reasons for disliking said brand come back thick and fast:
How 6 factors critically influence the effects of corporate scandals
Reading Time: 10 minutes Everyone’s very quick to call almost any bad news another example of corporate scandals these days. We are in the grip it seems of “the outrage orchestra” as Chris Wren so delightfully describes it. Nevertheless, companies do get into trouble, and they emerge from those challenges in different states. Some seem to brush off what […]