38 ways that brands generate “badwill”

Reading Time: 3 minutes Just been re-reading parts of Matt Haig’s Brand Failures. While the edition I’m looking at is now close to ten years old, its ideas are a timely reminder that though the purpose of brands is to generate goodwill and margin, failure to deliver on expectations and the subsequent “badwill” that engenders is never far away.

How 6 factors critically influence the effects of corporate scandals

Reading Time: 10 minutes Everyone’s very quick to call almost any bad news another example of corporate scandals these days. We are in the grip it seems of “the outrage orchestra” as Chris Wren so delightfully describes it. Nevertheless, companies do get into trouble, and they emerge from those challenges in different states. Some seem to brush off what […]