brand hijacking Archives - The Audacity Group

What do you do when you’re losing control of your brand?

Reading Time: 4 minutesApple’s recent stand-off with the FBI refocuses the dilemma of what to do when someone has used your product in a way that was never intended. What should brands do to influence or change how their products are used?

About Perspectives

No-one’s nailed how we’re going to make business and brands sustainable over the longer term, so while we’re all in favour of actions, we also recognise that conversations, ideas, stories and debate are part of working through how we will get there together. Here you’ll find a combination of perspectives and news. Enjoy. React. Share. Comment.

The Audacity Group

Mark Di Somma

Strategy Director

Jackie Lay

Brand Analyst

We believe strategy, culture, storytelling and sustainability are fundamentally inter-connected.
Great strategy takes your business closer to your vision every day. But you won’t get there without your people. They won’t embark or stay the course without powerful stories to guide and inspire them. And none of this is worth it if you’re not viable: if you don’t have the resources, the supply chain and the mandate to operate for the foreseeable future.

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