Reading Time: 4 minutesApple’s recent stand-off with the FBI refocuses the dilemma of what to do when someone has used your product in a way that was never intended. What should brands do to influence or change how their products are used?
Tag: brand reputation
Four things you should do if your brand comes against attack
Reading Time: 3 minutesYou’ve worked hard to build your competitive positioning. Here’s what you should do in response to an aggressive competitor – and why.