Reading Time: 4 minutes How do we recognise a brand? What do consumers see, and how different is that from the ways brands are structured?
Tag: brand identifier
What can happen when you change your brand name
Reading Time: 3 minutes Dunkin’ Donuts has announced that it is dropping the ‘Donuts’ part of its name in selected stores in order to highlight there’s more to the brand than the products it’s synonymous with. But when you’re this well known, is changing your brand name a smart move?