different tones in writing Archives

Reading the brand codes

Reading Time: 4 minutesHow do we recognise a brand? What do consumers see, and how different is that from the ways brands are structured?

Integrating your brand language across your business

Reading Time: 4 minutesWhile many businesses have woken up to the need to align the language in their marketing comms with their broader brand DNA, they often fail to fully integrate that language into their broader operations.

About Perspectives

No-one’s nailed how we’re going to make business and brands sustainable over the longer term, so while we’re all in favour of actions, we also recognise that conversations, ideas, stories and debate are part of working through how we will get there together. Here you’ll find a combination of perspectives and news. Enjoy. React. Share. Comment.

The Audacity Group

Mark Di Somma

Strategy Director

Jackie Lay

Brand Analyst

We believe strategy, culture, storytelling and sustainability are fundamentally inter-connected.
Great strategy takes your business closer to your vision every day. But you won’t get there without your people. They won’t embark or stay the course without powerful stories to guide and inspire them. And none of this is worth it if you’re not viable: if you don’t have the resources, the supply chain and the mandate to operate for the foreseeable future.

Don’t look back