Reading Time: 4 minutes Brands come alive for people when they encapsulate ideas that consumers want to have in their lives. That’s partly what makes brands distinctive and desirable. So what do you do when your core idea is no longer as attractive as it used to be?
Reading Time: 7 minutes There’s a lot of things that brands keep doing that can turn their value south. By way of a checklist, these are the things I see happening far too often.