Reading Time: 2 minutes Many Roads, One Goal is based on my most popular blog post ever. It’s about why it takes more than one strategy to find the best strategy and how you can develop a portfolio of strategies to overcome challenging times, implement and test them in batches, and then manage the portfolio down from many to […]
Tag: creative problem solving
Finding new answers by asking new questions
Reading Time: 3 minutes If businesses are truly intent on developing strategies that cut through, perhaps the best place to start is with stranger questions. Asking the less obvious might push more brands to think more laterally about their futures.