Reading Time: 4 minutesMarketers are under huge pressure to succeed. But how should we judge a successful brand? And what should brands do to stay successful?
Tag: customer engagement
Businesses need to focus right across customer journeys
Reading Time: 5 minutesHow should companies map more effective and engaging customer journeys? By recognising that such journeys are really about how customers feel over the course of the entire journey not just how they feel at any given point in that journey.
How many customer touchpoints do you actually need?
Reading Time: 7 minutesAs brands juggle more and more channels to try and interact meaningfully with customers, are all these touchpoints helping or hindering?