Reading Time: 3 minutes Branding is a serious business, but does that mean brands themselves must always be so serious. Is there room for more personality? Should you lighten up your brand image?
Tag: customer engagement
This is what success looks like for a brand (and how to keep it that way)
Reading Time: 4 minutes Marketers are under huge pressure to succeed. But how should we judge a successful brand? And what should brands do to stay successful?
Businesses need to focus right across customer journeys
Reading Time: 5 minutes How should companies map more effective and engaging customer journeys? By recognising that such journeys are really about how customers feel over the course of the entire journey not just how they feel at any given point in that journey.
How many customer touchpoints do you actually need?
Reading Time: 7 minutes As brands juggle more and more channels to try and interact meaningfully with customers, are all these touchpoints helping or hindering?