Reading Time: 4 minutesAssociative memory studies show that brands that are closely connected with a product struggle to get beyond line extensions, but brands that are connected with an idea can go wherever that idea allows them to go. A storyworld is a powerful way for a brand to build and expand an intriguing mythology that goes beyond […]
Tag: Disney
Apply this lesson from Disney to expand your success
Reading Time: 4 minutesCo-written with Pete Canalichio The entertainment sector is currently evolving the art of building out brand success in exciting ways. And there are lessons in how they are doing that for entrepreneurs and companies with a brand that people want more of.